Artist Direction
Career priorities, honest feedback, accountability and a practical plan for rappers who have talent but need structure around it.
The Real Miss Texas
Shelbi Massaratti
You made the music. Now it needs movement. Shelbi helps independent rappers turn scattered releases, random shows and inconsistent promotion into a focused campaign—without cleaning the personality out of the artist.
20+ YearsInside entertainment
40K–50KCombined public reach
Texas NetworkArtists, shows and media
For independent rap & hip-hop artists
BUILD THE ARTIST✦MOVE THE MUSIC✦BOOK THE ROOM✦RUN THE ROLLOUT✦✦✦✦✦
From record to rollout
Artist Direction
Release Plans
Shows & Booking
Brand & Content
Promotion
01 / The Work
Your music is only one part of the move.
A strong record is the beginning. Shelbi helps connect the music to direction, presentation, relationships, bookings, promotion and the follow-through that keeps a release moving.
Release Rollouts
Campaign timing, single selection, content planning, promotional sequencing and the follow-through needed after the song drops.
Shows & Booking
Venue outreach, support-slot strategy, appearance coordination and relationship-driven opportunities that put artists in the right rooms.
Brand & Content
Artist positioning, copywriting, ghostwriting, visual direction, promotional materials and a public image people can recognize quickly.
Features & Network
Collaboration strategy, event planning, media opportunities and introductions where the artist, timing and relationship actually make sense.
Business & Follow-Through
Contract-aware organization, clearer expectations, documentation and professional communication informed by formal paralegal training.
Contract-aware coordination is business support, not a substitute for advice from a licensed attorney.
02 / Where Artists Start
Every artist starts with the music. Shelbi helps build what comes next.
A rapper may come in with one strong single, a growing local following or a catalog that never had the right rollout. Shelbi starts with what is already there, identifies the strongest next move and helps build the presentation, promotion, bookings and relationships around it.
Build Your Next MoveStart with the record
Find the songs that represent the artist best and deserve a real push.
Shape the identity
Make the sound, image and message feel connected without changing who the artist is.
Move with a plan
Connect releases to content, promotion, shows and consistent follow-through.
Grow the right audience
Build momentum through the right rooms, relationships and opportunities for that stage of the career.
03 / About
Built in the culture. Trained for the business.
Shelbi Johnson-Wakefield, professionally known as Shelbi Massaratti and “The Real Miss Texas,” is a San Antonio-based artist manager, promoter and the force behind Plattinum Management.
She knows the gap between making a record and building a career—and works in the space between the two.
Her entertainment work dates to 2001 and spans artist management, booking, promotion, live events, independent music, broadcasting, brand development and practical artist advocacy. The through-line is not celebrity proximity; it is an ability to build relationships, create momentum and keep the work moving.
Her A.A.S. in Paralegal Studies from San Antonio College adds a contract-aware business perspective uncommon in grassroots entertainment management. That training sits beside years of hands-on experience in promotion, communications, event logistics and independent creative work.
04 / Plattinum ManagementExplore Plattinum Management
Independent, not improvised.
Plattinum Management helps independent rappers bring structure to the creative process—turning songs, ideas and early momentum into a clearer plan for releases, presentation, shows and long-term growth.
01
Direction before noiseClarify the artist, the audience and the immediate objective before spending energy everywhere.
02
Relationships with contextConnections matter only when the artist is prepared, the fit is real and the follow-through is professional.
03
Visibility that compoundsBuild promotion around releases, appearances and a recognizable identity rather than isolated bursts of attention.
05 / Proof
Proof over promises.
Names and rooms matter less than whether the role is clear. This section separates roster, event, studio and media history rather than pretending every connection was management or endorsement.
Artists developed, positioned and promoted through the Plattinum ecosystem.
Selected names appearing in Plattinum Management’s roster, development or promotional history include:
Novacane · Gabby Ca$hmere · RD3 Da Future · Jadrien · Billionaire Big Slater
Real rooms, real bills and regional hip-hop relationships.
Selected event and promotional history has included bills, appearances or work connected with:
Bone The Mack · Michael “5000” Watts · Too $hort · E-40 · Curren$y · Juicy J · Rittz
Not only behind the scenes.
Her own releases and media work give her firsthand perspective on the pressure artists face when the manager, promoter and performer roles collide.
Hakeem Kydavii · Smoove Music · Pink TalkO Radio · Independent YouTube releases
Names are grouped by documented roster, event, studio, media or promotional history. Their inclusion does not imply a current relationship or endorsement.
06 / Timeline
A career built across more than two decades.
The timeline keeps the depth visible without turning the homepage into a résumé or padding the story with vague claims.
2001
Entertainment work begins
Shelbi’s career in entertainment, promotion and artist-facing work dates to 2001.
Oct. 2007
GED completed
Completed her high-school equivalency credential, beginning a formal education path that later expanded into legal and business studies.
2009–2012
San Antonio College
Earned an A.A.S. in Paralegal Studies, with honors recognition and Phi Theta Kappa membership.
Dec. 28, 2020
Pink TalkO Radio
Launched Pink TalkO Radio, extending her work into live conversation, media and community-facing entertainment content.
2021
“Lolli Pop” released
Released the independent hip-hop single “Lolli Pop,” featuring Hakeem Kydavii.
July 22, 2023
Killeen event archive
A selected event in her promotional history featured Bone The Mack in Killeen, Texas.
Now
Plattinum continues
Management, booking, promotion, event strategy, creative services and media work continue under the Plattinum Management identity.
Education and legal coursework
Her paralegal studies included work across contracts, business law, civil and criminal law, family law, immigration, real estate, probate, torts, legal ethics, legal research and writing, class-action practice and international law.
Additional training and business capabilities
Additional qualifications and work history include Texas notary-public training, CPR/first aid, limited-lines automobile insurance, manufactured/mobile-home service work, advertising, typing and administrative support, copywriting, ghostwriting, logo and print design, branding and event planning.
07 / Music & Media
She knows the pressure because she has released music too.
Her own records and media work are not the main offer. They are evidence that she understands rollout pressure, public presentation and the collision between the creative and business sides.
Featured Release
“Lolli Pop”
The 2021 single featuring Hakeem Kydavii put Shelbi in the artist’s position—not only the manager’s. That matters because release pressure, promotion fatigue and public presentation look different when you have personally carried them.
“Lolli Pop”2021 single · feat. Hakeem Kydavii
“Gun It”Independent YouTube music upload
“Lollipop (O Lawd)”Independent YouTube upload
Pink TalkO RadioLive media format launched in 2020
Dedicated to the success and desired outcomes of the artists who seek her management.Ricardo Butler Sr. · Professional recommendation
08 / Tap In
Got the music. Need the move?
Send a clear introduction, links to your strongest two or three records, your city, current numbers and what you are trying to accomplish. The best submissions are focused and make it easy to understand the artist and the next goal.