Artist Direction
Career priorities, honest feedback, accountability and a practical plan for rappers who have talent but need structure around it.
You made the music. Now it needs movement. Shelbi helps independent rappers turn scattered releases, random shows and inconsistent promotion into a focused campaign—without cleaning the personality out of the artist.
A strong record is the beginning. Shelbi helps connect the music to direction, presentation, relationships, bookings, promotion and the follow-through that keeps a release moving.
Career priorities, honest feedback, accountability and a practical plan for rappers who have talent but need structure around it.
Campaign timing, single selection, content planning, promotional sequencing and the follow-through needed after the song drops.
Venue outreach, support-slot strategy, appearance coordination and relationship-driven opportunities that put artists in the right rooms.
Artist positioning, copywriting, ghostwriting, visual direction, promotional materials and a public image people can recognize quickly.
Collaboration strategy, event planning, media opportunities and introductions where the artist, timing and relationship actually make sense.
Contract-aware organization, clearer expectations, documentation and professional communication informed by formal paralegal training.
Contract-aware coordination is business support, not a substitute for advice from a licensed attorney.
A rapper may come in with one strong single, a growing local following or a catalog that never had the right rollout. Shelbi starts with what is already there, identifies the strongest next move and helps build the presentation, promotion, bookings and relationships around it.
Build Your Next MoveFind the songs that represent the artist best and deserve a real push.
Make the sound, image and message feel connected without changing who the artist is.
Connect releases to content, promotion, shows and consistent follow-through.
Build momentum through the right rooms, relationships and opportunities for that stage of the career.
Shelbi Johnson-Wakefield, professionally known as Shelbi Massaratti and “The Real Miss Texas,” is a San Antonio-based artist manager, promoter and the force behind Plattinum Management.
She knows the gap between making a record and building a career—and works in the space between the two.
Her entertainment work dates to 2001 and spans artist management, booking, promotion, live events, independent music, broadcasting, brand development and practical artist advocacy. The through-line is not celebrity proximity; it is an ability to build relationships, create momentum and keep the work moving.
Her A.A.S. in Paralegal Studies from San Antonio College adds a contract-aware business perspective uncommon in grassroots entertainment management. That training sits beside years of hands-on experience in promotion, communications, event logistics and independent creative work.
Plattinum Management helps independent rappers bring structure to the creative process—turning songs, ideas and early momentum into a clearer plan for releases, presentation, shows and long-term growth.
Names and rooms matter less than whether the role is clear. This section separates roster, event, studio and media history rather than pretending every connection was management or endorsement.
Selected names appearing in Plattinum Management’s roster, development or promotional history include:
Selected event and promotional history has included bills, appearances or work connected with:
Her own releases and media work give her firsthand perspective on the pressure artists face when the manager, promoter and performer roles collide.
Names are grouped by documented roster, event, studio, media or promotional history. Their inclusion does not imply a current relationship or endorsement.
The timeline keeps the depth visible without turning the homepage into a résumé or padding the story with vague claims.
Shelbi’s career in entertainment, promotion and artist-facing work dates to 2001.
Completed her high-school equivalency credential, beginning a formal education path that later expanded into legal and business studies.
Earned an A.A.S. in Paralegal Studies, with honors recognition and Phi Theta Kappa membership.
Launched Pink TalkO Radio, extending her work into live conversation, media and community-facing entertainment content.
Released the independent hip-hop single “Lolli Pop,” featuring Hakeem Kydavii.
A selected event in her promotional history featured Bone The Mack in Killeen, Texas.
Management, booking, promotion, event strategy, creative services and media work continue under the Plattinum Management identity.
Her paralegal studies included work across contracts, business law, civil and criminal law, family law, immigration, real estate, probate, torts, legal ethics, legal research and writing, class-action practice and international law.
Additional qualifications and work history include Texas notary-public training, CPR/first aid, limited-lines automobile insurance, manufactured/mobile-home service work, advertising, typing and administrative support, copywriting, ghostwriting, logo and print design, branding and event planning.
Her own records and media work are not the main offer. They are evidence that she understands rollout pressure, public presentation and the collision between the creative and business sides.
The 2021 single featuring Hakeem Kydavii put Shelbi in the artist’s position—not only the manager’s. That matters because release pressure, promotion fatigue and public presentation look different when you have personally carried them.
Dedicated to the success and desired outcomes of the artists who seek her management.Ricardo Butler Sr. · Professional recommendation
Send a clear introduction, links to your strongest two or three records, your city, current numbers and what you are trying to accomplish. The best submissions are focused and make it easy to understand the artist and the next goal.